Fitout Intel turns permits, licensing activity, and related public records into decision-ready territory intelligence for sales teams.
Fitout Intel is designed for sales teams selling into restaurants and bars. It identifies potential on-premise accounts while they are still opening, building out, or moving through licensing — so your reps engage while buying decisions are still being made, not after the distributor of record is already set.
A maintained research system, not a search query.
We monitor relevant public-record signals across the territory — building permits, liquor-license applications, and related filings.
Signals are classified, cross-checked, deduplicated, checked for stale or abandoned projects, and enriched with operator detail where available.
Qualified opportunities are delivered with stage, confidence, operator information where available, and a recommended sales-timing call.
Every Fitout Intel opportunity ships as a decision-ready card — the signal, the stage, the operator, and the timing call, on one page.
Recommended action: Engage territory sales now.
Actual sample lead, Miami-Dade, September 2026.
September 2026. Six tracked projects from county and municipal building-permit records and Florida DBPR pending license applications — all public records. Each record states the verified facts; where details are still being confirmed, we say so.
Building permit filed June 25, 2026 (2,139 sq ft, 69 seats, $127,800 buildout) · first announced ~September 15 — 82 days later · expected November 2026 · operator Salvatore Viscomi (director) · Southern Italian; first U.S. location of a 7-location Swiss brand.
Pending DBPR liquor-license application · our search found no public announcement connecting the brand to this address · named operators Jose and Luis Blanco · established local brand.
Pending DBPR license · applicant Adam Meltzer · new outpost inside an operating food hall — not found in our press-coverage check.
$225K restaurant interior remodel permit filed August 2026 at the former Melting Pot site (directory listings still show "permanently closed") · operator details being confirmed before any field visit is recommended.
Permit on file ($1.7M) · brand publicly announced July 2025, still pre-opening · tracking buildout progress.
$189K restaurant-reno permit filed July 2026 · prior tenant listed closed · no new-tenant announcement found · tracking for operator identification and re-tenant signals.
Generic lists tell you a restaurant exists, or might open. Fitout Intel is built to answer the questions a territory rep actually asks:
A sales rep with an AI tool can look things up. What they can't cheaply maintain is the system that produces a reliable answer every Monday: the sources, the jurisdiction-specific workflows, and the judgment about what counts as a real, actionable signal.
Customers pay for continuously maintained, decision-ready output — instead of building and supervising that process themselves. We're not claiming the process is impossible to reproduce; we're claiming it's not worth your sales team's time to reproduce.
Historical cases showing how far in advance the public-record signal existed before any public announcement. These are evidence of detection range — not leads.
Permit filed February 5, 2025 ($350,000 buildout) · first announced ~June 11, 2026 — roughly 16 months later.
Permit filed January 15, 2025 · first announced June 13, 2025 — about 5 months later. (The city's Design Review Board application DRB25-1096, a public filing, also predated the press piece.)
Permit filed April 1, 2025 ($323,300 buildout) · first announced July 31, 2025 — about 4 months later; opened December 19, 2025.
Permit filed June 25, 2026 · first announced ~September 15, 2026 — also listed above as a current opportunity.
Honest limitations. We don't beat press on every project. We don't guarantee advance notice, and we don't guarantee a decision-maker on every record. Every lead labels what public records prove versus what we infer, and flags what we don't know. Roughly 1 in 16 permits in our validation was later abandoned. The signal advantage is strongest with lower-profile and stealth projects — exactly the ones your reps are least likely to hear about through the trade.
Methodology. County and municipal building-permit records plus Florida DBPR pending license applications, accessed without login. Press is used only to establish announcement dates, never for discovery. Permit dates and valuations are per portal records accessed September 2026.
Every Monday, your territory brief tells you:
Built to be worked, not skimmed — an operational input to the week's routing and call planning.
Current validation coverage: Miami-Dade. We won't imply statewide coverage until the pipeline actually supports it.
Need another Florida territory? Contact Fitout Intel — expansion demand shapes where we build next.
Early release — one metro per subscription, starting with Miami-Dade.
Interested? hello@fitoutintel.com
Straight answers, no sales talk.
Territory intelligence for beverage distributor sales teams. We monitor permits, licensing activity, and related public records, then deliver qualified, prioritized on-premise account opportunities as a weekly briefing.
Sales teams at beverage distributors selling into restaurants and bars — anyone whose territory includes on-premise accounts.
Public records: county and municipal building-permit portals, Florida DBPR pending liquor-license applications, design-review and related public filings, and public announcement checks to date each signal.
Every Monday. Each briefing covers new qualified signals plus significant updates to opportunities already being tracked.
ENGAGE NOW — a qualified, verified signal where timing favors immediate rep action. ENGAGE SOON — a developing opportunity worth preparing for. MONITOR — tracked but not yet actionable, e.g. operator unconfirmed or project at an early stage.
No. We verify signals and screen for stale or abandoned projects — but roughly 1 in 16 permits in our validation was later abandoned, and plans change. Every record states its confidence level.
No. We identify operators where public records allow it, and we say so explicitly when we can't. "Operator unconfirmed" is a real, common state on our records.
Yes — every signal originates in public records. What you pay for is the maintained system around it: monitoring, verification, classification, deduplication, operator matching, and timing recommendations.
Because the information is only valuable once someone monitors it continuously, throws out the noise, verifies what's real, and tells your rep when to act. That's a full-time research job; we run it for $199 a month.
They can look things up — but they can't cheaply maintain the sources, jurisdiction workflows, classification rules, and confidence scoring that make the answer trustworthy every Monday. See "Can't my team just use AI?" above.
Miami-Dade today. Other Florida territories open as demand and pipeline support them — tell us where you need coverage.
Yes. Month-to-month — cancel by email and it takes effect at the end of your current billing period. No retention calls, no dark patterns.
Email support@fitoutintel.com. Verified corrections are published in the next weekly briefing, and we flag what changed.
support@fitoutintel.com — typically answered within one business day.
Fitout Intel Support
Support requests are typically answered within one business day. Email only — no phone support.